In 1953 a visionary European businessmen created the brand Robinson Crusoe associating it with the famous adventurer of the novel by Daniel Defoe “Life and strange and surprising adventures of Robinson Crusoe of York”. The brand, now a subsidiary of Jealsa Rianxeira S.A.U., is marketed in 22 countries and in Chile maintains its undisputed leadership due to the high quality of its products and its wide variety of seafood and fish.